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The 17th Florever Web Contest
Contest theme: “Preserved Flowers, Beauty for the dining table”

Judge

Chizuko Deushi
Chizuko Deushi

BLOOMING NAKANISHI AND COMPANY
Table Setting Expert

She holds table setting seminars at many department stores and specialty stores.
She has plenty of experience with collaboration events and arena seminars at the tableware festival held in Tokyo Dome.
She serves as an instructor for the company's table setting class and is known for her calm manner and inherent aesthetic sense.
Spends her days promoting table setting and enjoyment of mealtimes.
In charge of table setting for online shop “Table Recipe

Special interview

One day in July, we went to the studio of Blooming Nakanishi & Company on the seventh floor of Meikakan to take pictures for the web contest.
We met Ms. Chizuko Deushi, whom we asked to set up the table with Florever's table wreath made from preserved flowers.

Chizuko Deushi

BLOOMING NAKANISHI AND COMPANY / Table Setting Expert
Profile

“Table setting makes your dining experiences to be fun and enriching”

--  Thank you very much for this amazing table setup.

Deushi    I coordinated this setup with consideration of the flowers I was given.
I placed the wreath on the cake stand, elevating it a little. I usually match the color of the tablecloth with the flowers but, this time, I decided to go with a purplish-gray cloth to make the flowers stand out more.

--  We would like to ask you some questions.
Did you know about preserved flowers before working on this setup?

Deushi    Flowers are indispensable for table setting, so I know and I use preserved flowers. I also use artificial flowers as well as fresh flowers, depending on the setup I am creating.
Preserved flowers are scentless and long lasting, which match perfect with coordinating table setups.
Some students from our school also use preserved flowers.

--  You work as a “Table Setting Expert”. What exactly do you do?

Deushi    It is all about setting up an entire table to produce a rich and fulfilling dining experience.
A little tweaking can make meals more enjoyable. This is a job creating rich mealtimes for a whole family, for a couple, or for your own.

--  What do you do in your daily work?

Deushi    I am in charge of the table setting for the online tablecloth shop “Table Recipe”.
I also teach table setting classes at our company.
The class only holds a small group of eight people per session, and currently, I teach a basic lesson.
Table setting requires a variety of knowledge including tableware types, colors, layout, and sizes. I teach these basics comprehensively.
I want my students to have fun with their table setups while learning the basics.
Therefore, I usually give them hints for enriching daily experiences rather than having them focus on memorizing formal table setups.

--  Being a judge of the upcoming Web contest, what kind of scenery did you imagine upon hearing the contest theme “Preserved Flowers, Beauty for the dining table"?

Deushi    Table setting can be done in a wide range of styles from casual to prestigious. There are also small tricks that can make the everyday meal a little more enriching. Therefore, it made me think that the applicants also imagine all sorts of scenes.

--  Do you have any tips for handling flowers in table setting?

Deushi    Basically, a dining table is for eating your meals. This means that flowers should not interfere dining experiences.
For example, keeping the height of flowers within 30cm or less prevents them from covering a face of your dining partner. This is about the height of your arm standing upright when your elbow is leaning on the table.
Preserved flowers are perfect because they are scentless. However, when you are using fresh flowers, be sure not to use those with strong scents.
I also do not recommend using flowers and leaves that easily fall off.

--  Lastly, please give a message to the applicants of the Web Contest.

Deushi    Currently, we are facing difficult times where people are not able to dine with friends casually. However, I believe table setting makes your dining experiences to be fun and enriching even at home.
The tablecloth, a single piece of napkin, or a placemat, together with flowers can make a difference. These table settings can cheer up your table and allow you to enjoy the seasons even though you are using the same tableware.
I look forward to seeing your wonderful table setups with flowers.

Thank you very much.
“Preserved Flowers, Beauty for the dining table”
We look forward to seeing beautiful table setups with flowers.

In “Table Recipe”, where Ms. Chizuko Deushi is creating the table setting, all sorts of information about tablecloths and table setting are available.
Please check out website at:
https://table-recipe.com/shop/

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What is the Florever Web Contest?

The art of preserved flower arrangement has been developed in Japan and has evolved dramatically
since the first Preserved Flower Contest in 2004.
This is our 17th opportunity to showcase some of the most creative designs throughout countries and regions.
The theme that changes every time is always exploring the possibilities in all kinds of preserved flowers.